Ocean’s of Kansas Redesign

For this project we were given an existing website to redesign for a new target audience.  Through research, brainstorming, and execution we were able to create a successful website design and collateral to complement it!

The website which we were assigned to redesign was outdated compared to most sites we’re used to using today. This gave my partner Darrion Hughes and I a reach challenge. Find a way to use at least some of the information that we found on our impressively dense website and turn it into something fresh.

Due to the scientific nature of the existing site Darrion and I decided to design a website that would appeal to high school athletes that were exploring a field of study to enter for college. We wanted to use active words and exciting imagery to invoke the passion that already lives inside of those students and aim it toward paleontology.

After doing research about our audience and creating some sketches we jumped into designing the mobile version of the website. This was to ensure that the entire website would be completely responsive regardless of the screen size the viewer is using.

The homepage shown on the left begins with an invitation to begin scrolling down. The user is met with illustrations of fossils in the dirt, but as they scroll an image along with educational text appears.

From the homepage the user is able to navigate to the careers page using the nav bar in the header or through the links in the footer.

This is where students and parents can explore the programs and careers available for those interested in the field of paleontology.